According to a recent study by USA Today, federal employee average salaries are higher than their private-sector counterparts. The study includes a range of professions- some of which are nurses, graphic designer, janitors, marketing managers, IT managers, secretaries, financial analysts and lawyers.
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Starting a Business? A Blog of Free Plans and Ideas
BookFresh.com's blog about starting and running your own business
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Prevent Your Employees from Two-Timing You
March 03, 2010, by Staff WriterPosted in In the News | 0 comments2010 has already seen a few trends that stem from the 1981 recession. Tammy Erickson of the Harvard Business Review discusses some of the effects this recession will leave on the way employees do their work.
Two-Timing
Because so many employers have used pay decreases and furloughs to cut costs, a good portion of the American workforce have chosen to maintain two jobs; their salaried and benefits job as well as an entrepreneurial project or part-time work at another company. The result of this is a buzzword for organizational managers everywhere- disengagement.
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Customer Service Trends
February 22, 2010, by Staff WriterPosted in In the News | 1 commentsThis may be the Year of the Tiger but for smart entrepreneurs and small business owners, 2010 is the Year of Customer Service. After discounting, slashing prices, and offering everything short of the kitchen sink, the only real competitive advantage your business may have is customer service. To ensure you stay on top of your competition, check out the latest trends in customer service.
Full-Transparency
With social networking sites such as Facebook and Twitter, it is not easier than ever for a disgruntled or happy customer to share his/her thoughts with thousands of people. Use this as motivation to keep disgruntled customers few and far between while showcasing positive reviews on these forums.
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2010- The Year of Mobile Coupons?
February 04, 2010, by Staff WriterPosted in Uncategorized | 1 commentsAccording to a study discussed in Small Business Trends, customers are still hesitant to take advantage of mobile coupons. A very small 4 percent of users said they had redeemed mobile coupons; only 10 percent said they felt comfortable storing coupons on their mobile phone as opposed to printing them out. Not surprisingly, younger consumers are more open-minded to using mobile coupons.
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Help for Haiti
January 27, 2010, by Staff WriterPosted in In the News | 0 commentsAs a small business owner, it is important to give back. Technology has made it very easy and effortless to donate money to great causes. In the wake of the tragedy in Haiti, there is a great opportunity to do good and help our neighboring nation. Not only will this foster a good reputation with your local community but it is for a worthy cause that needs help.
A few things you can do to help Haiti:
Include donation information on your website. A simple link for customers to donate money is a great way to help. Two trustworthy sites are Clinton Bush Haiti Fund and American Red Cross
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Lower Your Prices?
January 21, 2010, by Staff WriterPosted in Tips and Tricks | 0 commentsMany small business owners have spent a lot of time debating whether they should lower their prices during the recession or keep them consistent. While lowering prices may be a quick fix, it may make your business seem desperate-at least during the recession.
Susan Reid of Small Biz Trends discusses that this may be the best time to lower your prices. As we slowly start to recover from the recession, consumers will begin to spend more money. As Reid puts it, “As consumer confidence grows, so should your business. And what better way to attract new customers than by offering them a smoking economic recovery deal by lowering your prices temporarily?”
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Google’s Local Business Listings: Monitor Carefully
January 13, 2010, by Staff WriterPosted in In the News | 0 commentsGoogle has been all over the news lately- first their Google Phone released last week and now their threat to withdraw from China over censorship and cyberspying. Aside from those two front-page stories, Google is also at the forefront of small business news. Small Business Trends reports that last week, many small business owners started receiving emails about their local business results from November. In addition to their own results was information about other local businesses that they had no affiliation with.
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The Smartest Products of the Decade
January 08, 2010, by Staff WriterPosted in In the News | 2 commentsInc., a magazine geared towards entrepreneurs and small business owners released their list of the “Smartest Products of the Decade”. All of these products have revolutionized the way we communicate, spend our time, and entertainment. Here are the winners…
iPod
On October 23, 2001, a digital music device called the iPod was launched by Apple. Since then, it has changed the way we live. With over 220 million of the devices sold since its introduction, it paved the way for iTunes and a spot in American culture.
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Go Green in 2010
January 06, 2010, by Staff WriterPosted in Tips and Tricks | 0 commentsTurning your business “eco-friendly” is not just a nice thing to do anymore but a financial opportunity. The good people at Small Business Trends recently wrote about their “7 Green Business Resolutions”. Here are a few of their suggestions.
Write a Sustainability Plan
Write down your eco-friendly goals so you have a roadmap to refer to throughout the year. Before you spend thousands of dollars installing solar panels, look into the small cost-effective things you can be doing. Printing less, using energy-saving modes on computers and other electronics and turning off the lights during the day (if you have ample sunlight!)
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2010-The Year of Social Media
December 23, 2009, by Staff WriterPosted in Tips and Tricks | 0 commentsHappy Holidays! For many of us, this week marks the end of business in 2009. As we set our goals and strategies for 2010, social media is going to be a big part of any small business next year. AdWeek recently wrote about “5 Social Media Implications for Brands in 2010”. I wanted to share a few of their findings with you.
A Must-Have Marketing Tool
It is hard to believe but there are still some brands that have not fully embraced social media marketing. 2010 will be the year that brands realize that social media marketing is a must have make-or-break tool.
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