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Starting a Business? A Blog of Free Plans and Ideas

BookFresh.com's blog about starting and running your own business
  • “Bring Your Own Business” Holiday Party

    Like every other business this year, caterers and party planners were bracing themselves for a bleak holiday season as companies cut back of extravagant holiday parties. But thanks to the innovative concept of company holiday party sharing, caterers may have a merrier holiday season.

    New York Times writer Mickey Meece recently wrote about the trend this year in corporate America. Instead of pulling a Mr. Grinch and cancelling your company’s annual holiday bash because of the cost, think about sharing it. By sharing the cost with 3-9 other small businesses, even companies of a tight budget may be able to have some holiday fun!

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    Posted in In the News | 1 comments
  • Cyber Monday WEEK: Last Minute Tips For Your Site

    First it was Black Friday, then Cyber Monday. Now many online retailers are taking part in Cyber Monday Week, which includes a week of online savings and discounts. To take advantage of the increased e-commerce traffic this week, make sure you keep these tricks in mind!

    The National Retail Federation reports that 87% of all e-commerce sites will be participating in some sort of promotion or deal for Cyber Monday. The NRF also reports that 61% of consumer will be researching products before they actually make a purchase this holiday season. To help convert these consumer "researchers" to customers:

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  • Where Will Your Small Business Spend Money in 2010?

    Yesterday, Small Business Trends discussed a study about where small business owners plan to spend their money in 2010. More than 25% said they would not cancel their health care if given a public option. On the marketing side was some interesting data worth taking a look at.

    • 74.1% will increase their email marketing budget
    • 68.3% will increase their social media spending
    • 23.8% will avoid search engine marketing
    • 54.2% will not spend any money for banner advertisements
    • 79.6% will not run TV ads
    • 72.7% will be invest in radio advertising
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  • Cyber Monday: Accept Payments Online

    Have you thought about accepting online payments for your small business? Especially this holiday season when any extra revenue can help, offering payments online will provide convenient and easy way for you customers to do their holiday shopping.

    BookFresh has partnered with PayPal to make it easy for your customers and clients to pay online when they schedule a service at your business. They'll be able to pay with a credit card, a debit card, or directly from a bank account. It is immediate and secure.

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    Posted in Tips and Tricks | 1 comments
  • Tis the Season to Give

    For most small business owners, community outreach and philanthropy seem like great ideas but are usually put on the back burner due to lack of time. Well, this holiday season you make a difference using the same social media tool that provides your business with cost-effective and highly targeted advertising.

    On Monday, Chase announced a partnership with Facebook to power the finance company's inaugural "Community Giving" campaign, which will allocate a total of $5 million to small, local nonprofits voted on by Facebook members.

    Facebook users can vote for their favorite small charities on the Chase Community Giving Application. Once you vote, you will have the option to publish your vote on your status feed for all of your friends to see.

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    Posted in In the News | 0 comments
  • Small Business Guide to Facebook

    Unless you live under a rock, you are probably familiar with Facebook, the online social networking site. Many of us use the popular site to connect with old friends, acquaintances, and family, but what about for business? Facebook can be a great marketing and sales tool for small to medium businesses. For many, it helps find new customers, build relationships with current customers, and provides insight into demographics. The New York Times provides a small business guide for using Facebook to market your business. Below are a few tips from the guide:
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  • Know Your Market First

    We’ve spent thousands of hours creating our product, perfecting our services, and running our businesses. But how much time has been spent thinking about whether customers actually want what you are selling?

    The New York Times recently wrote an article about how important it is to really research and address the simple question “Do customers want what I am selling?”. Below are a few questions to help you find out.

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  • Small Business Tips to Reach $1 Million in Revenue

    Whether your business has revenues of $50,000 a year or $500,000 a year, new ways to increase can benefit all business owners. The New York Times recently discussed five tips for reaching $1 million in revenue from Nell Merlino, the founder and CEO of Count Me In for Women's Economic Independence. Her tips include:

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  • BookFresh and Greg Sterling’s Screenwerk

    Greg Sterling, an expert on the small business ecosystem and local search, recently blogged about BookFresh and our partnership with TypePad.
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  • BookFresh and Homethinking Come Together To Offer Real Estate Agents Online Booking Functionality

    We are very excited to announce our recent partnership with Homethinking, an online service for homeowners! Real estate agents can now accept bookings from homeowners on their website and on HomeThinking. For homeowners, this adds a new dimension of convenience with the ability to book appointments online 24 hours a day.

    Homethinking is an online service that helps homeowners choose a realtor to sell their house. True to their mission of helping consumers make better real estate decisions, home owners can browse through realtors, review their performance, and now book appointments online! Performance of their realtors is measured by monitoring transactions such as houses sold, price of houses sold, and how long it took them to sell their houses.

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    Posted in In the News | 0 comments
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