Starting a Business? A Blog of Free Plans and Ideas

BookFresh.com's blog about starting and running your own business

• 2010- The Year of Mobile Coupons?

  February 04, 2010, by Staff Writer

  According to a study discussed in Small Business Trends, customers are still hesitant to take advantage of mobile coupons. A very small 4 percent of users said they had redeemed mobile coupons; only 10 percent said they felt comfortable storing coupons on their mobile phone as opposed to printing them out. Not surprisingly, younger consumers are more open-minded to using mobile coupons.

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  Posted in Uncategorized | 1 comments
• BookFresh and Greg Sterling’s Screenwerk

  November 04, 2009, by Ryan Donahue

  Greg Sterling, an expert on the small business ecosystem and local search, recently blogged about BookFresh and our partnership with TypePad.

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  Posted in Uncategorized | 0 comments
• How to put a “Book Now!” button on your Facebook Business/Fan Page

  October 27, 2009, by Matt Rowe

  Allow your Facebook fans and friends to book appointments directly from your Facebook Business or Fan Page in minutes. Just follow these simple instructions!

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  Posted in Uncategorized | 3 comments
• Website Analytics and Why It’s Important

  October 23, 2009, by Staff Writer

  Happy Friday! Today, we have guest blogger Gregg Gottschling from The GiftCardCafe to discuss why website analytics are so important.

  Good web analytics shows you how visitors actually find and use your site so that you can make informed decisions on how to make changes & improvements for your business. How can analytics actually help your business? Well for starters it can give you a baseline for how many people actually visit your site, but more importantly what they do and how they act once they are on the site. Small Business owners need to learn how to treat their website as if it was an extension of their storefront, especially if you are selling products and services online.

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  Posted in Uncategorized | 2 comments
• Facebook: Advanced booking features

  October 02, 2009, by Matt Rowe

  In an earlier blog post, we showed you how to put a book now button on your Facebook page. Now, let's explore an advanced feature of our Facebook application.

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  Posted in Uncategorized | 0 comments
• How to put a “Book Now!” button on your Facebook page

  September 27, 2009, by Matt Rowe

  How to put a "Book Now!" button on your Facebook page

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  Posted in Uncategorized | 4 comments
• New BookFresh Design Goes Live

  September 25, 2009, by Matt Rowe

  Hi there BookFresh users.  If you've logged in to your BookFresh account in the last hour or so, you've noticed a complete redesign of the application.  We know you may have become accustomed to the old design, but we've put lots of energy in to making the new design more intuitive and user friendly.

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  Posted in Uncategorized | 1 comments
• Email Marketing Guide for Small Businesses

  September 01, 2009, by Jackie

  With so many small to medium businesses using Twitter, Facebook, and other social networking tools, good ole’ email marketing seems to have taken a backseat to its newer marketing tactics. Still, email marketing is one of the most cost-effective and efficient ways for businesses to reach out to existing customers and gain new ones.

  Targeted Information

  The main reason that email marketing does so well despite all the new online marketing methods is its relevance. The people receiving the emails care about the product, business, or industry. They already showed initial interest by signing up for your emails-now you just have to keep the emails engaging enough to keep them interested.

  Customer Retention

  Just like Twitter and Facebook marketing, email marketing’s main goal is customer retention. The constant communication and updates help build relationships between you and your customers. Just make sure the emails stay relevant. As long as the emails include information the customer is interested in, they will continue to read them.

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  Posted in Uncategorized | 1 comments
• Surviving the Recession

  August 21, 2009, by Jackie

  As many small business owners fight the recession and try to find that light at the end of the “bad economy tunnel”, it only makes sense to be open-minded and try new ideas that worked for other owners. I came across a great post by The Small Business Blog that gave a few tips that worked for them.

  Use Your Connections

  Many of our first customers came from friends, family, and friends-of-friends. The key to using your connections is not be shy- ask for help. “We sought (and still seek) the advice of peers and industry experts. We know lawyers, accountants, and sales and marketing pros. We’re never afraid to ask for advice. Remember, as much as you think you know, there’s always the opportunity to learn more”.

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  Posted in In the News, Uncategorized | 1 comments
• Local Search Summit BookFresh is Live Blogging and Tweeting

  August 13, 2009, by Ryan Donahue

  We are blogging and twittering from the Local Search Summit in San Jose, Ca. The Summit bills itself as the leading conference for thought leaders in the local search space. Members of the BookFresh team will be live blogging and tweeting throughout the event in order to share some of the interesting tidbits that are sure to pop up throughout the day. We're here because helping small businesses to reach local customers is a focus of the event and of course, providing this expertise to the BookFresh community is one of our top goals.

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  Posted in Uncategorized | 0 comments
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