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We’ve spent thousands of hours creating our product, perfecting our services, and running our businesses. But how much time has been spent thinking about whether customers actually want what you are selling?
The New York Times recently wrote an article about how important it is to really research and address the simple question “Do customers want what I am selling?”. Below are a few questions to help you find out.
Whether your business has revenues of $50,000 a year or $500,000 a year, new ways to increase can benefit all business owners. The New York Times recently discussed five tips for reaching $1 million in revenue from Nell Merlino, the founder and CEO of Count Me In for Women's Economic Independence. Her tips include:
We are very excited to announce our recent partnership with Homethinking, an online service for homeowners! Real estate agents can now accept bookings from homeowners on their website and on HomeThinking. For homeowners, this adds a new dimension of convenience with the ability to book appointments online 24 hours a day.
Homethinking is an online service that helps homeowners choose a realtor to sell their house. True to their mission of helping consumers make better real estate decisions, home owners can browse through realtors, review their performance, and now book appointments online! Performance of their realtors is measured by monitoring transactions such as houses sold, price of houses sold, and how long it took them to sell their houses.
For most small businesses, trying to get PR can be a difficult task. Today, Small Business Trends discussed “5 Killer Press Release Tips for Small Businesses”. These tips will help generate public relations buzz and hopefully keep the press releases we slave over out of the trash! Below are a few of the noteworthy tips from Small Business Trends .
Publicizing community outreach and pro-bono work is a great way to drum up buzz about your company. Whether the entire office participated in a beach clean-up day or organized a toy-drive, these stories are noteworthy to local journalists.
Happy Friday! Today, we have guest blogger Gregg Gottschling from The GiftCardCafe to discuss why website analytics are so important.
Good web analytics shows you how visitors actually find and use your site so that you can make informed decisions on how to make changes & improvements for your business. How can analytics actually help your business? Well for starters it can give you a baseline for how many people actually visit your site, but more importantly what they do and how they act once they are on the site. Small Business owners need to learn how to treat their website as if it was an extension of their storefront, especially if you are selling products and services online.
BookFresh is excited to announce a partnership with TypePad, the leading hosted blogging service and social media platform. The partnership will allow the millions of TypePad users including professionals and small businesses to offer online appointment booking.
Even though it feels like summer just ended, now is the time to start thinking about the upcoming holiday season. The next few months could represent 25-40% of your annual sales so it is critical to figure out your holiday strategy now.
During these tough economic times, many customers will be looking for discounts, great value, convenience, and practicality when gift shopping. Nobody hates a Scrooge more than your customers so make sure you embrace the holiday spirit with the following tips.
Give your customers a sense of urgency to buy your goods or services with limited offers. By putting an expiration date on a discount or special offer, you will help avoid the procrastination of shoppers.
A lot of holiday shopping is done online during non-business hours or at work. Offering customers the ability to book services online 24 hours a day will give customers the convenience and customer service they are looking for this holiday season. To add online booking to your website, check out BookFresh’s online booking and appointment software.
Many small business owners struggle with advertising their services and products. Either the traditional mediums of advertising are too expensive or they do not know how to advertise online. Google AdWords allows businesses to advertise their business in a very targeted and inexpensive way. Be careful though- without a bit of knowledge you could spend lots of money on GoogleAds with no results.
The New York Times recently discussed Google AdWords and came up with a few tips for new users. Lets start with the basics.
Google AdWords are keyword-driven ads that show up on a Google search page under the header “sponsored links”. When a person searches for something related to the keyword(s) you select, they will see your advertisement. Let’s say the keywords you chose to use were “massage therapist los angeles”. When somebody enters “massage therapist los angeles” or “massage los angeles”, your ad will pop-up along with the Google Search Results. The more money you spend on the Google AdWords campaign, the higher your advertisement will rank.