Customer Reviews- Don’t Fake It

• Fresh off my last blog post about trustworthiness and credibility, it was disappointing to read about the plastic surgery company that was forced to pay $300,000 for publishing fake customer reviews online. According to the New York Attorney General, internal emails prove that employees were given explicit instructions to post fake customer reviews on their website. Attorney General Andrew Cuomo called their practice “cynical, manipulative, and illegal”.

  Like the plastic surgery company, all small businesses will eventually face a bad customer review or lack of them at all. Instead of breaking the law or at the very least risk losing your customers’ trust, make it easy and effortless for customers to leave reviews. BookFresh’s Customer Reviews feature makes it easy for customers to leave reviews and can send automated review requests to clients. The feature also allows the merchant to re-order the reviews to their approval.

  

  Authentic customer reviews are crucial for credibility and the growth of your business. We can all learn from the pricey and credibility-killing mistake of the plastic surgery company that spending a little time and money for a customer review system is worth it in the long run.

   

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