First it was Black Friday, then Cyber Monday. Now many online retailers are taking part in Cyber Monday Week, which includes a week of online savings and discounts. To take advantage of the increased e-commerce traffic this week, make sure you keep these tricks in mind!
The National Retail Federation reports that 87% of all e-commerce sites will be participating in some sort of promotion or deal for Cyber Monday. The NRF also reports that 61% of consumer will be researching products before they actually make a purchase this holiday season. To help convert these consumer "researchers" to customers:
Tailor Your Content for the Occasion
Swap out Black Friday content for Cyber Monday week content. Fresh and current content will encourage customers to check back with your site for new discounts and deals.
Showcase Your Credibility
If you have safety and trust symbols, make sure they are showcased on your homepage. Consumers are much more likely to buy from a credible site with safety credentials. It is also important to make the checkout process as simple, fast, and easy as possible. Get your site ready to accept payments online in minutes.