With so many small to medium businesses using Twitter, Facebook, and other social networking tools, good ole’ email marketing seems to have taken a backseat to its newer marketing tactics. Still, email marketing is one of the most cost-effective and efficient ways for businesses to reach out to existing customers and gain new ones.
Targeted Information
The main reason that email marketing does so well despite all the new online marketing methods is its relevance. The people receiving the emails care about the product, business, or industry. They already showed initial interest by signing up for your emails-now you just have to keep the emails engaging enough to keep them interested.
Customer Retention
Just like Twitter and Facebook marketing, email marketing’s main goal is customer retention. The constant communication and updates help build relationships between you and your customers. Just make sure the emails stay relevant. As long as the emails include information the customer is interested in, they will continue to read them.Here are a couple tips from Small Business Trends to maximize your email marketing efforts.
Invest in a great template. From the second your customers open your email, it should feel and look like your business or brand. Also make sure that customers can view your template from the preview pane, since that is where most people will open your emails.
Time your emails carefully. Tuesday through Thursday have been found to receive the highest open and click through rate. Still, there may be a certain day that works best for your specific industry so do some initial testing. Just be sure your email marketing software has an analytics feature which will allow you to keep track of your testing and its results.
Check out BookFresh’s favorite email marketing solutions below.