For most small businesses, trying to get PR can be a difficult task. Today, Small Business Trends discussed “5 Killer Press Release Tips for Small Businesses”. These tips will help generate public relations buzz and hopefully keep the press releases we slave over out of the trash! Below are a few of the noteworthy tips from Small Business Trends .
Publicize a Good Cause
Publicizing community outreach and pro-bono work is a great way to drum up buzz about your company. Whether the entire office participated in a beach clean-up day or organized a toy-drive, these stories are noteworthy to local journalists.
Publish Case Studies, Data, and Surveys
If you have interesting research or statistics to share about your industry or small businesses in general, share it in a press release or blog post.
Highlight the Strange and Bizarre
Find odd, strange, or wacky stories pertaining to your industry. Small Business Trends recommends “finding examples in Digg.com by searching for a general term. If you’re a dentist, search for “teeth.” Follow that link and you’ll see one of the top stories is how monkeys teach their offspring to floss. You could send out a press release about that and how monkeys teach their kids to floss, why don’t humans?”