Even though it feels like summer just ended, now is the time to start thinking about the upcoming holiday season. The next few months could represent 25-40% of your annual sales so it is critical to figure out your holiday strategy now.
During these tough economic times, many customers will be looking for discounts, great value, convenience, and practicality when gift shopping. Nobody hates a Scrooge more than your customers so make sure you embrace the holiday spirit with the following tips.
Limited Offers
Give your customers a sense of urgency to buy your goods or services with limited offers. By putting an expiration date on a discount or special offer, you will help avoid the procrastination of shoppers.
Convenience
A lot of holiday shopping is done online during non-business hours or at work. Offering customers the ability to book services online 24 hours a day will give customers the convenience and customer service they are looking for this holiday season. To add online booking to your website, check out BookFresh’s online booking and appointment software.
Practical Gifts and Bundle Offers
Most shoppers will be on a tight budget this holiday season looking for the best bang for their buck. Instead of buying frivolous gifts, many will look for practical options such as regular services such as haircuts, massages, and auto detailing. In addition to offering online booking, bundle services at discounted rates.