What is a business without direct marketing? The answer is nothing. The sales, growth and success of a business depend on its marketing strategy. The more excellent the marketing, the higher chances there are of high sales. Of course, marketing is focused on the customers. According to the wikipedia.org, ?Marketing is used to create the customer, to keep the customer and to satisfy the customer?. Even small businesses need marketing for it to continue growing.
Marketing involves the product, sales and customer orientation. It also covers the branding of the product. When it comes to businesses, marketing comes in with advertising and publicity. It handles the image of the business to the public.
They use to say that the most lucrative and uncomplicated form of marketing was through word-of-mouth. It still is. This is especially true in business to business direct marketing. Some of your clients may be referred through word-of-mouth and as it gets passed on; your business gets its free direct marketing instantly and effortlessly. However, you still need to take your personality and the nature of your business into account. You can't just choose any kind of marketing. It wouldn't work if it's not really for your business.
New Ways of Direct Marketing
You can give handouts like brochures and flyers since it is relatively cheap and easy to give away. But you must remember to make it attractive and interesting. If a customer rejects the ad after a brief look, then there's something wrong.
Giving out free samples or free tastes of your business's products or services may appeal to customers. Everybody loves free stuff. It will make them appreciate your product and come back for more. Just make sure that you give them the best quality.
Old School Marketing
Using the classified ads or yellow pages is still effective, but not as effective as before. With the advent of the internet and other new technologies, people tend to divert their attention from ?old school? stuff and try to find more convenient and faster methods of communication. But you can still do this kind of direct marketing because you'll never know how many laggards are still out there.
Direct marketing thru signs are still good, however, direct mail seems a bit obsolete now. It's not that convenient or efficient. Using signs for your business, however, is a good idea. Just make it clear, readable and attention-grabbing. You don't want to waste your money on signs that can barely grab a child's interest.
Satisfy Your Customers
In doing business to business direct marketing, you need to remember the goal?to satisfy the customers, in this case, the other business that you are marketing to. Of course you are doing this to promote your business and create an image too, but still, the main reason for this is to gather more customers and satisfy them. Just think of every marketing strategy as customer-oriented promotions to help them better appreciate your business. Your product or service should be able to impart something in them and leave them with great satisfaction. Happy customers tend to rave about it with their friends and acquaintances, which make it easier for your business to spread through word of mouth.
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