Most people are not familiar with what Christian life coaches do. Life coaching that is specifically aimed at Christians has a smaller market compared to general life coaches. Traditional marketing methods like newspaper and broadcast media advertising are ineffective in promoting a coaching business due to the absence of conviction necessary to engage clients. These facts pressure Christian life coaches to be more inventive in publicizing their services. Below are three marketing ideas where Christian life coaches can publicly present their validation to practice their profession.
Free Lectures and Seminars
Conducting a ?free for all? lecture or seminar is a great way to showcase coaching expertise to the public. Through lectures and seminars, Christian life coaches can prove that they are what people need to help determine and achieve personal goals. Lectures and seminars can be organized at universities, colleges, community centers, and just anywhere their clients may be. If they aim for the business sector, Christian coaches could also run seminar-conferences at business companies and business/corporate associations.
Christian life coaches may go for community involvement. Joining ?for a cause? projects and conducting seminars set a good image for Christian coaches. Community causes are also good venues to build a good public relationship with the locality and to promote Christian coaching services.
Christian coaches should ensure that the topics that they are going to include in their free lectures and seminars are worthy of attendance. Most people are hesitant to join free conventions, believing that it would only be a waste of time. Coaches could seek the aid of the director or events manager of the institution they are offering a lecture to in promoting their public service.
Christian life coaches could seek marketing help from other fellow Christian coaches. They can have an agreement to build each other's practice by referring each one's services depending on the specialty needed by a client. Coaches could also ask family, relatives, friends, and small businesses to get the word out about their service. They could print out business cards to be handed out to facilitate a lasting and professional impression on potential clients.
Another way to network coaching services is by attending life coach conferences. Christian life coaches can obtain professional pointers in the life coaching industry from other coaches. Conferences are also venues where they can encounter colleagues who would be interested in partnering with them.
Christian coaches should join a professional organization like the American Association of Christian Counselors. Associations can help by providing assistance and tips in running a coaching business.
The Internet is an accommodating marketing medium in that it allows multimedia usage (like audios and video) to convince a worldwide audience of a Christian life coach's expertise. Multimedia content chronicling their lectures and seminars can be uploaded on multimedia sharing websites or on their own website. Christian coaches can set up a website containing their contact information. They could present their qualifying credentials online. They could also post pictures of their community causes. They may post personal articles and other resources on Christian life and Faith on their website and let their visitors access them. To maintain visitor interest, they can create a digital mailing list to which newsletters are regularly sent.
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