Marketing Tips for the Health Fitness Trainer

Marketing is a challenging undertaking for health fitness trainers. Competition between fitness clubs is intense. Traditional marketing ideas such as direct mail marketing and newspaper ads would seem to stir up little or no response from the market. Shallow pockets and trying economic times add to the toil of small health and fitness businesses. Health fitness trainers have to continually conjure up ideas to keep their current members interested and at the same time, add to their member base. Presented below are some economical marketing tips that can aid you in marketing your health club and its services.

Affiliate with Other Small Businesses

Health fitness trainers can avail of low-cost advertising from other small business entrepreneurs. Small businesses would be willing to accept advertising through their venues for a small fee, say $50. There are a number of ways to do this. You can print out catchy brochures, business cards, and flyers and have other small businesses hand them out to their clients. You could ask retail stores to include these in the purchase bags of their customers. If a business shop has an empty yet highly noticeable window space, you could pay the shop owner to have your club’s services posted on the window.

Network with Vendors

Advertising could also be done through vendors and service providers at possibly no cost. Your vendors can do word-of-mouth marketing. Vendors with whom you could do marketing with include: accountants, attorneys, electricians, dentists, family and relatives, financial advisor, friends, mechanic, physician, plumbers, priest/minister/rabbi, realtor, etc. These people constantly interact with other people who can be possible clients. You could also ask your business partners to help get clients by spreading the word about your club’s services.

“Today Only” Specials

Health fitness trainers can set big discounts and other promos on membership that can be availed in one specific day only. This stimulates a large number of individuals to finally get into shape and join your club. Health-conscious people are inclined to join and stay in health clubs and recreation centers with regular specials, freebies, and special day highlights. A word of caution: You should do this sparingly so as to prevent lapses in your business’ cash flow. Also, make sure that you have a worthy promo. A simple 10% on membership fees just isn’t enough.

Facilitate Fun and Games

To keep current clients interested, health fitness trainers, most especially group fitness trainers, can conduct prized games once a month or every two weeks. Some fitness clubs conduct a so-called WINGO (Win When You Go Bingo). Hand out game cards to your members. Tell them to have them stamped whenever they are able to complete their workout routine for the day. Every fully stamped game card entitles the member to a raffle entry for monthly and yearly draws. Another way is by conducting a body-building contest for your members to join. Again, make sure that the prizes in your games and competitions are worthy enough to vie for.

Deliver Presentations

There is a growing trend of company wellness programs. Businesses with a handful of employees are willing to invest in these programs to provide healthy lifestyles for their constituents, thus facilitating increased productivity. Employers are on the look-out for effective wellness programs at a reasonable price. You can cash in on this trend by presenting your well program proposals to potential medium and large business employers.

Online Marketing

The most extensive and economical marketing option today is through the Internet. Health fitness trainers can create a website of their health club and services. They can also start a newsletter mailing list for their current patrons focusing on health and wellness tips, nutrition, and exercise routines. You could also ask e-mail-savvy members if they could include your health club’s logo and contact details in the e-mails that they send to promote your business to their receivers. There are a lot more possibilities that the Internet can offer.