Online Advertising for Guitar Tutors

Online advertising is a great way for guitar tutors to increase their student base and subsequently increase their income. Investing in the Internet for advertising is proven to be low-cost and could generate a big return. There are several ways that a guitar tutor can implement to advertise him/herself online.

Marketing Through Video and Audio Sharing Websites

Guitar tutors can create videos of themselves playing the guitar and announcing their tutorial services—similar to a television commercial. These videos can be posted on video-sharing websites (like YouTube) that have a large number of daily visitors. Alternatively, they could record their own short guitar samples and make it sound like a radio commercial. These audio clips could then be uploaded on audio-sharing and video-sharing websites as well.

Social Media Marketing

Social networking has developed into an advertising medium. Guitar tutors can create accounts on social networking sites like MySpace and Twitter and use their accounts to promote their tutorial services. Social networking sites have profile pages that enable visitors to view the capabilities and experiences of guitar tutors. These also list the contact details and locations of guitar tutors so individuals looking for a tutor can easily decide who fits their needs best. Basically, a profile and social networking account set-up lures prospective clients to the guitar tutor without having to exert much effort.

The effectiveness of social networking is dependent on having a large following. Guitar tutors may want to start sending “invites” to their friends and relatives who would in turn promote their profile pages to other people. They could also browse the archives of these networking sites for people who are interested in guitars and send “invites” to them.

Guitar tutors could also create blogs (online publishing sites) that state and market their tutorial services. A blog can be customized much like a standard website to include video and audio samples of a guitar tutor’s work. Guitar tips and tricks could also be published on blogs and if a viewer would like to know more, he/she can contact the guitar tutor for paid tutorial services.

Creating a Website

Creating a website is a must if guitar tutors plan to barge into online guitar tutorials. A website ensures an online student base. It can easily direct prospective clients to them through search engine use. A website also suggests a guitar tutor’s seriousness and reliability in his/her business.

Building a website is no easy walk in the park. Before the actual creation, guitar tutors should first set the design and content, and how these would be materialized in the website. Guitar tutors should consult with website design studios on how to go about with the project.

A website’s art design should be amiable to the content that it would present, but not overly extensive. A flooded website would discourage visitors, but an under decorated one would suggest incapability. A website should be simple but visually competitive.

Website content should be engaging to the visitor and convince him/her to avail of guitar tutorial services. It should be understandable and direct to the point. Excessive use of marketing text should be avoided. In place, guitar tutors could add simple tips and tricks in guitar play on separate web pages to up the interest of their online readers. Links to their blog and/or social networking and profile pages could be included. They could also add their video and audio commercials on another webpage.

E-mail Marketing

E-mail marketing is great for e-mail-savvy guitar tutors. They could attach their name, services, and contact details as a quote to the end of their e-mail messages. They could also ask their relatives, friends, and students to do the same when sending their own e-mails. This way of e-mail marketing is similar to networking only, it is discreet.

Another method in using e-mail marketing is similar to direct mail or advertising mail. Online advertising brochures and newsletters may be e-mailed to visitors who have joined guitar tutors’ mailing lists through their websites. Guitar tutors should, however, carefully select their recipients to avoid incurring spam mail.