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BookFresh » Resources » Articles » Online Scheduling for Small Businesses

Online Scheduling for Small Businesses

Added Sep 02, 2009

Online scheduling- it seems like a no brainer. The easier small business owners make it for customers to book appointments, the more appointments will be booked. Thanks to the Internet, potential customers can check out your business online and now book an appointment online.

When looking for online scheduling and appointment software, it is important to make sure certain features are available. First, the software should be easy to integrate with your current website and scheduling system. BookFresh's online scheduling and appointment software allows businesses to create a completely customizable booking widget that can be added to your website in minutes. Once you set-up your business hours and services, you can create this widget that allows customers to book services online. When a customer requests an appointment, you will be notified by your preferred method (email, automated phone call, or SMS text message) to either accept or deny the appointment.

Automated Reminders

Another important feature to look for are automated reminders. For many, no-shows and late clients are a big problem that loses your business thousands of dollars. When shopping for online scheduling software, check their automated reminder feature. BookFresh offers automated reminders that will be sent to you customers (24 hours, 2 days) before an appointment. These reminders can be customized to include a brief note or instructions to the customer, appointment details, and contact information. You also have the option of having the reminder sent to yourself to help you stay on track!

Online Payments

Aside from the standard features any online scheduling software should include are some extras that will set you above your competition. One is the ability to accept payments online. Not only will it make payment collection easier but it will help prevent last-minute cancellations and lost revenue.

Calendar Integration

For many businesses, there is a master calendar and many individual staff calendars that all have to work together. Using the correct online scheduling software can eliminate the need to cross-reference multiple calendars. BookFresh's online scheduling and appointment software, syncs your calendar (Outlook, Google Calendar, or Apple iCal) with your BookFresh calendar. That way, when a potential customers books an appointment with your BookFresh widget, only available time slots based on both calendars will show up as ?available?.

Investing the time and small amount of money in an online scheduling system will undoubtedly pay off. You will be spending less time scheduling appointments and coordinating calendars while giving customers the convenience of being able to immediately book an appointment online.

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